Based in Queensland, V Pharmacy is a franchise business with three pharmacies.
We were engaged to create a new, unique retail brand and retail design concept for the new innovative pharmacy group. Name, logo, brand positioning, retail planning, interior design, signage and graphics, stationery, uniforms were all to be refreshed.
The new brand has been successfully launched. The first two pharmacies recently opened have had a sensational response from customers, suppliers and the industry press.
With a minimal design palette dominated by the corporate colour orange seen in their branding the interior space is fresh, modern, sleek and contemporary. Everything has been designed from the uniforms and name badges to the sunglass display stand and this has been rewarded with the design winning awards for Best Store Design at the National Retail Awards and Pharmacy of the Year at the APP Awards.
“I wanted to let you know that your fantastic designs for V Pharmacy look first class. The customer response that we’ve had was amazing.” – Nick Lucas, V Pharmacy.