TAYLORS SHOES

Client:  Taylors Shoes is a chain of family-owned shoe stores based in Sydney.

Project brief:  Having developed the original concept for Taylor Shoes, we were asked to create a brand extension concept specifically targeting the young females market.

Project outcome:  The concept was successfully installed at the Pacific Square in Sydney.  It will provide the client with an ability to target this specific market segment in the areas with suitable demographics.

Client’s comments:  "I particularly liked the research that Design Portfolio put into finding out what makes us tick and their attention to detail during the design process. As a result, we‘ve got a concept that truly represents the core values of our business."