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WHO WE ARE AND WHAT WE DO
Background
Design Portfolio was formed in 1986.
Our primary objective is to assist our clients to build
better businesses through unique, marketing driven retail
design and brand design concepts.
Design Portfolio is an
Award Winning
multi-disciplinary company that integrates in one team store
design, concept design, interior architecture, interior
design, brand and identity design, graphic design, web
design, uniform design and several other disciplines.
Since inception, Design Portfolio has been involved in over
700 retail and commercial projects in Australia, , China,
New Zealand and the USA. Click here to read
Press Articles, about
our work.
We are a design team renowned for our integrity and
commitment to the design and development of innovative
retail concepts and the ongoing acquisition of knowledge and
skills.
Retail Design & Brand Design Team
Our philosophy is to carefully select each member of our
team and maintain an environment that provides long term
employment opportunities. As a consequence, the average
length of stay with the company is over three times the
industry statistic. All our designers have university or
professional college degrees. They have on average 12 years
of industry experience.
The Retail & Brand Design Team consists of the Principal
(Yuri Bolotin) and a number of highly qualified retail
designers with extensive experience in areas of -
Architecture, Interior design , Graphic design, Brand design
and management, Web design, Project management, Retail
operations, Merchandise presentation, Food services and
Hospitality.
It is Design Portfolio’s policy to provide
only services available in-house to ensure the highest level
of consistency and communication between different
disciplines. All our work, Australia-wide and
internationally, is produced out of our Sydney office with
direct day-to-day involvement of the Principal. This
demonstrates our commitment to the quality of the end
product.
Vision
To be recognised as one of
the best retail and brand design companies in the industry.
To create highly successful projects for our clients, both
financially and aesthetically.
To produce multi-disciplinary designs of the highest
integrity and practicality.
For all the team to work in a free thinking environment and
to enjoy their work.
Who are our clients
Typically, Design Portfolio clients will have products or
services, new or existing, and a target market they wish to
sell these to. The diversity of our clients' businesses not
only keeps our work interesting, it enables us to build a
unique portfolio illustrating the adaptability of our
thinking to a wide range of projects.
Click here to read
Clients' Comments
about our work.
Some of the types of clients we work with are:
For project examples see
Project Portfolio
or call us on 61 2 9439 1106.
Concept Design
One of our clients once said, 'Designers design shops,
shopfitters build shops, Design Portfolio designs and builds
businesses'. Another client called us 'the thinking company
that minimises investment risk'.
Concept design is the area of our key strength. It is based
on a thorough research and understanding of the customer's
vision, target market, product, marketing and operations.
Using innovative thinking, we then translate this knowledge
into integrated retail and brand design solutions.
Our concept design methodology, the
Design Portfolio
Method©, incorporates design for multiple locations
- a unique expertise developed, tested and fine-tuned over
many years of working with leading retail chains, buying
groups, marketing groups and financial institutions.
Our clients have received numerous
Retail Awards in
recognition of this concept design thinking. All areas of
our work are integrated under the umbrella of Concept
Design.
Brand and Corporate Identity Design
Brand and corporate identity is more than just a catchy
logo! An essential tool for any successful modern business,
it is an image that illustrates a company's personality, its
principles, its market positioning and its directions. More
importantly, it creates a rapport with the company's target
market and it turns one off buyers into long term valued
customers.
Corporate identity or branding articulates a company's
vision by integrating all the facets of its business - from
its logo and packaging to the marketing and business plans
to the retail fitout and now onto the web.
Our Brand Management methodology allows us to control
quality and consistency of all our clients' brand
applications. This is done using brand and identity manuals
created by Design Portfolio.
Identity design and retail branding is a key strategic
resource which Design Portfolio has been implementing
successfully since 1986.
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Graphic Design
At Design Portfolio, our graphic designers work closely with
interior designers and architects to establish a thorough
understanding of the nature of our clients' businesses so we
can best visually communicate their branding statements.
From this knowledge, a comprehensive brand identity is
developed.
Our deliverables at Design Portfolio are ever changing and
our services include design of logos, stationery, packaging,
labels, swing tags, brochures, forms, environmental
graphics, signage, ticketing, posters, badges, uniforms,
murals, floor insignias, vehicles and menus, digital and
video items.
Interior Design
The interior designers at Design Portfolio work as a team
with the graphic designers to develop our clients' identity
into the third dimension. The diversity of clients attracted
to Design Portfolio enables the designers to have a fresh
and innovative approach to each assignment. Their talents
are showcased in projects such as restaurants, fashion
outlets, toy shops, book shops, cafes, restaurants,
pharmacies and many others.
Focused on function, space, lighting, detailing and
innovative merchandising, our interior designers use their
talent and expertise to resolve intricate and highly
challenging design issues and to create enticing and
functional retail environments.
The integration of the graphic and interior design elements
strengthens the appeal of the entire retail concept.
Web Design
The web is rapidly emerging as a new retail environment for
most businesses.
Simply having a website is not the answer. Poorly designed
websites can be more detrimental than not having a site at
all. Potential customers are left with a bad impression and
have no incentive to return to your site. The information
glut found on the internet means that for your company to
have a successful web presence you must have a well
considered approach to the structure and design of your
site.
In response to this, we have researched and gathered the
latest knowledge on the integration of traditional retail
and the internet. We have also extended our unique, business
results-focussed Design Portfolio Method©, to help us create
profitable web solutions for our clients. Design Portfolio
employs branding philosophies which encompass a new,
intelligent approach to marketing and branding on the
internet.
Business Consultancy
Business Consultancy is a service that is offered by Design
Portfolio on a stand alone basis, or in conjunction with any
other design services. Design Portfolio specialises in
assessment, constructive critique and strategic advice for
retailers, developers and investors.
For further information and a complete list of business
consultancy projects please give us a call on 61 2 9439
1106.
Speaking Engagements
Yuri Bolotin, Design Portfolio Principal, regularly
addresses industry conferences and educational seminars on
retail and brand design, in Australia and overseas.
Yuri is available for keynote addresses, industry specific
conferences, presentations, educational seminars and
workshops.
His presentations are not only educational and stimulating,
they will also provide you with a high level of " take home"
ideas. Some topics are:
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Creating a new identity and a powerful
brand
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Psychology of design
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How to develop new concepts that sell
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Global trends, how to read them and how to
take advantage of them
Topics can be customised for the specific
audience or conference theme.
Click here for a list of
Speaking Engagements. To receive clients'
testimonials or to discuss your upcoming event call us on 61
2 9439 1106.
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