The Shed Cafe, Goulburn Street is a new concept for commercial building foyers in Sydney’s, CBD.
Our brief was to create a gourmet cafe concept that communicates the idea of fresh, convenient food and coffee. The new concept aims to attract corporate customers, primarily from the commercial offices above. Our challenge was to use as much of the existing equipment as possible to re-invigorate the existing site and give it a new look with greater functionality. Improved counter and coffee machine positioning was a must in order to attract the attention of passing traffic and showcase their savoury and sweet goodies baked on premises. The clients love of ‘Rustic’ items was incorporated into the concept to set it apart from competitors and provide contrast to the slick foyer surroundings.
The first site is proving to be quite a hit with the corporate clientele and attracting new customers from adjacent buildings. Our client’s attention to detail and use of branding across packaging, signage, menus, uniforms and promotional material also contributes to the success of the overall experience.