The Mustard Seed Bookshop is the only bookstore in NSW that is completely dedicated to Catholic merchandise, with people often travelling a long distance to shop there.

The brief was to create a store that was inspiring, friendly and warm for shoppers and display the wide range of merchandise in clearly designated areas. The footprint of the shop increased by 60%, thus requiring an even bigger range of product to service a wider customer base. A coffee and basic café food served in store was also to be add to enhance the friendly experience provided by staff. The way-finding and department graphics were an essential part of guiding customers through the store.

The end result is contemporary and less conservative than a traditional book store and offer something edgy to attract a range of customers from different ages and backgrounds. Conceptually, the new store interior successfully blends a modern bookstore with a religious aesthetic.

It is now a beacon for the Catholic Community and has experienced increased sales and foot traffic dramatically, with word spreading it looks to grow even further.

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"Design Portfolio listened to our unique needs and ideas and came back with a first-rate, original design. I enjoyed working with their friendly and professional team. I highly recommend their services." - Happy Client, The Mustard Seed Bookshop