The Mustard Seed Bookshop is the only bookstore in NSW that is completely dedicated to Catholic merchandise, with people often travelling a long distance to shop there.
The brief was to create a store that was inspiring, friendly and warm for shoppers and display the wide range of merchandise in clearly designated areas. The footprint of the shop increased by 60%, thus requiring an even bigger range of product to service a wider customer base. A coffee and basic café food served in store was also to be add to enhance the friendly experience provided by staff. The way-finding and department graphics were an essential part of guiding customers through the store.
The end result is contemporary and less conservative than a traditional book store and offer something edgy to attract a range of customers from different ages and backgrounds. Conceptually, the new store interior successfully blends a modern bookstore with a religious aesthetic.
It is now a beacon for the Catholic Community and has experienced increased sales and foot traffic dramatically, with word spreading it looks to grow even further.
"Design Portfolio listened to our unique needs and ideas and came back with a first-rate, original design. I enjoyed working with their friendly and professional team. I highly recommend their services." - Happy Client, The Mustard Seed Bookshop