Thebarton, SA is the 3rd site in a series of stand-alone stores for Hard Yakka as a brand destination, incorporating the various ranges of Hard Yakka work wear and shoes, along with a showroom in-store for NNT corporate uniforms.

Our brief required site analysis of potential locations, conceptual space planning, interior design, signage and graphic design, visual merchandising standards, documentation and contract administration.

The first Hard Yakka store has opened in Kotara, Newcastle.  It presents a unique brand experience designed to retain the existing trade customers, and to attract new retail customers that may choose the Hard Yakka gear for its fashion qualities.

 

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