Anna Design is a new concept store for jewellery designer Anna Hookway.
Our brief was to create a store that would enable Anna to show off her unique creations to their best advantage. Create a new and exciting brand for Anna design, to support and reinforce the total customer experience.
This was achieved by producing a design that is telling stories, and the unique look and feel that reinforces Anna’s personal qualities – creative, eclectic, interesting and exotic at the same time. Since its opening day, the new concept store has become the talk of the town, producing a 100%+ sales increase compared with the old store.
With jewellery inspired by her many exotic trips to Mexico and India the shop has a full length mirror peppered with an eclectic range of door knobs to hang necklaces and bracelets from.
As quoted in the Mosman Daily, Anna said she wanted something “…with a bit of Wow! Factor – similar to something you might see in New York, not Mosman.”