MACKAY'S BOOKS

Client:  Mackay’s Books is a Sydney bookstore specialising in educational books.

Project brief:  Create a new identity and retail design that would strongly differentiate Mackay’s Books from their larger competitors and portray them as true specialists in educational books.

Project outcome:  The new store is has enabled the client to dramatically increase their business.

Client’s comments:  "The new store is consistently trading 80-100% up compared with the last year. It looks stunning - we hear it from our customers all the time."