CAIRNS CENTRAL NEWS

Client:  Newsagent store is in Cairns Central. The concept was created on behalf of Queensland Newsagents Federation.

Project brief:  Using integrated retail design, branding and graphics, create a new concept and image for newsagencies, in order to help them attract more customers and increase sales.

Project outcome:  The Cairns Central store won the prestigious RAQ ‘Best Store Design’ Award and pioneered a new direction for the industry.

Client’s comments:  ‘People often ask me, ‘What is it in particular in your store that makes it work?’. My answer is, “It’s not one single thing, it’s the whole package how it was designed and put together that works so well.’