The Cupcake Bakery

Client:  The Cupcake Bakery approached Design Portfolio when they were looking to expand rapidly across Australia and franchise their new stores.

Project brief:  Our brief was to develop a new retail concept for The Cupcake Bakery to make the experience for customers more fun and playful, without being too girly. We developed an "Alice in Wonderland" tea party theme with playful indoor/outdoor elements. The use of finishes to reinforce this idea include: recycled bricks, Astro turf, checkerboard tiles, vines, "button tiles" and colourful garden furniture.

Project outcome:  The new concept stores have generated an enthusiastic response from customers looking for that special treat for themselves or an occasion. New stores have experienced queues immediately after opening and new stores will be appearing in a centre near you very soon.

The Cupcake Bakery has since been a BRW Fast Starter Finalist, 2011.

Client comments:   "We switched to Design Portfolio for our new store concepts as we needed a breath of fresh air and a new look for our stores. The creative concepts are tweaked for each location based on store type and demographic which means our customers are being constantly engaged. Design Portfolio's national capabilities have made the roll-out achievable and we look forward to working with them as we continue to grow."