SUGARPLUM

Client:  Sugarplum is a new chain of ice cream and coffee shops.

Project brief:  Create a unique concept and branding, to enable the client to utilise their product supply strengths for a fast market expansion.

Project outcome:  The first café recently opened in Randwick is trading above the client’s expectations. More outlets will follow soon.

Client’s comments:  "Our new cafe is extremely aesthetically appealing, the colours are yummy, the atmosphere is stylish but not intimidating. The street presence is so powerful that we often create a road traffic problem."