Sportsman's Warehouse

Client:  Sportsman's Warehouse is a passionate sports and fitness retail organisation with stores located in regional NSW, Victoria and ACT. The company has been successfully operating since 1983 and is now moving into franchising.

Project brief:  Research was carried out to better understand the consumer groups that frequent sports stores and their buying patterns. The brand positioning and layout of the store was then targeted at these groups to improve their retail experience.

Project outcome:  Research was carried out to better understand the consumer groups that frequent sports stores and their buying patterns. The brand positioning and layout of the store was then targeted at these groups to improve their retail experience.

Design Portfolio developed a new concept and brand that used a product merchandising strategy, shifting the focus to activity the product was for rather than the product category.

Sportsman's Warehouse is now ready to welcome franchise partners and open more stores around the county.