The Mustard Seed Bookstore

Client:  The Mustard Seed is the only Bookstore in NSW that is completely dedicated to Catholic merchandise, with people often traveling from all over the country to shop there.

Project brief:  To be the "Best Catholic book store in the world." The concept was to be contemporary and less conservative than a traditional book store and offer something edgy that would attract a range of customers from different ages and backgrounds. Jessie and John wanted the store to be inspiring, friendly and warm for shoppers and display the wide range of merchandise in clearly designated areas.

Project outcome:  The footprint of the shop increased in by 60% in the new design and now stocks a bigger range of product to service a wider customer base. Coffee and basic cafe food served in store also add to the friendly experience provided by staff. The way-finding and department graphics have been successful in guiding customers through the store.

The refurbished store has experienced increased sales and foot traffic dramatically, with word spreading it looks to grow even further.

Client comments:   Jessie and John are absolutely delighted by the finished store and have experienced wonderful comments from everyone who enters the store. Design Portfolio was invited to be a part of the official opening, with the store being blessed by His Excellency, Bishop Julian Porteous.