GUAVA

Client:  Guava is a new brand of hair care products by Pierre Haddad.

Project brief:  To design a new brand mark, logo, packaging and brand identity suite that would reflect the unique sides of the product and that would allow the brand to stand out from the competition in the very crowded market place of consumer and professional hair products.

Project outcome:  The new brand, endorsed by Pierre Haddad, has been successfully launched, both for the consumer and the professional hair care markets.