GUARDIAN PHARMACIES

Client:  Owned by Sigma Ltd, a 300 store Guardian is one of Australia’s fastest growing pharmacy groups.

Project brief:  Total repositioning and re-branding exercise, including a unique retail concept, logo, graphics and signage, corporate identity items, full brand management.

Project outcome:  New concept stores show 30-110% sales increases. The membership has grown from 190 to almost 300 members in less than 18 months. Design Portfolio received ‘Supplier of the Year’ award for excellence from Sigma.

Client’s comments:  "By focusing simply on consumer, the critical success factors of the business and the associated marketing programs, you demonstrated how through retail concept design, the total business can be revitalised or in some cases reinvented with a significant impact on profitability."