Grab'n'Go Co

Client:  Grab'n'Go is a new concept of fast, healthy food located near transport networks. Their goal is to always provide you with specialty products and a fun and lively experience.

Project brief:  The new concept for Grab'n'Go was based on fresh, fast food and the concept of travel and time. We worked with Alex to establish a set of quotes and key messaging to communicate their ability to service people wanting to grab something on the run. We were involved with the interior design, graphics, logo, packaging, signage and website design and have developed standards that can be replicated at other locations.

Project outcome:  Grab'n'Go as a brand has completely evolved from a basic takeaway food outlet to a multi-site concept that will change the way people think about food in transit. This fast, fresh concept has been resolved with Design Portfolio's marketing recommendations with the potential to grow on a national scale.

Client comments:   "Having chosen Design Portfolio for my first major retail project, it has been very successful. Design Portfolio not only showed excellent results in their design work but also contributed much more in their knowledge of business and marketing for retail. I consider Danielle and her team my business partners rather than my design team."