Country Classic Australia

Client:  Country Classic Australia is a retailer of outback country clothing and Ugg products, based in the QVB building, Sydney.

Project brief:  Create a new concept, together with a new name and brand for an existing business in need of re-invention.  As this store is one of the several other stores the client owns, the concept had to enable the client to achieve superior visual merchandising and product presentation with minimal effort.

Project outcome:  We have created a strong and memorable overall theme, look and feel, making it easy to incorporate the two main product areas that have different targeted customers and merchandising requirements.  The new store has become a destination for both the local customers, and the tourists visiting the QVB.