ALLY x

Client:  Ally x is a chain of fashion stores, based in NSW. Their target customer is a young woman aged 18-25.

Project brief:  To create a new unique brand design that reflects the targeted customers’ aspirations and will help position Ally x as one of the top of the mind brands in this competitive market.

Project outcome:  New fully integrated design for the brand, logo, store and environmental graphics, swing tags, packaging, stationery suite.