Design Portfolio is an Award Winning multi-disciplinary company. With a design team renowned for its integrity and commitment to the design and development of innovative retail concepts, Design Portfolio is dedicated to the ongoing acquisition of knowledge and skills.

The Interior Design and Brand Design Team consists of Principals, Danielle Visione, Adam Burns and a number of highly qualified designers with extensive experience in the areas of Architecture, Interior Design, Graphic design, Brand design and Management, Web Design, Project Management, Retail Operations, Merchandise presentation, Food services and Hospitality.

It is Design Portfolio’s policy to provide only services available in-house to ensure the highest level of consistency and communication between different disciplines. All work, Australia-wide and internationally, is produced out of the one Sydney office with direct day-to-day involvement of the Principals. This demonstrates our commitment to the quality of the end product.


Design Portfolio was formed by Rae Bolotin in 1986 as one of the first retail-focused interior design companies in Australia.

After arriving in Australia in 1979 from Uzbekistan whilst six months pregnant, Rae enrolled in Interior Design at Randwick TAFE (against everyone’s advice about employment opportunities at the time). After four years of studying at night, she graduated with an Interior Design diploma in 1983. Out of 50+ students who started with her only four finished the course and graduated. This was in addition her diploma in Electronic Engineering and Art from Tashkent University.

Rae worked as an interior decorator for Grace Bros and as an interior designer for other companies whilst studying and formed Design Portfolio in 1986. Yuri Bolotin joined Design Portfolio in 1991 as a Business Development Manager while Rae scaled down her involvement to focus on her love of sculpting. By about 1997 she moved out to become a full time, successful sculptor. Yuri was then instrumental in taking the business forward for another 14 years, expanding the business on a more national and international scale with many successful projects back at home and China.

From these humble beginnings, the company has now grown to employ six staff and completed over 750 retail and commercial projects in Australia, China, New Zealand and the USA. Projects that have been formative to our growth and recognition over the past 27 years include: MBF (1992), Colorado (1992), Mathers (1993), Westpac (1995), Guardian (1998), Michels (2000), Sugar Fix (2002), V Pharmacy (2005).

DP team lunch

logo evolution


Typically, Design Portfolio clients will have products or services, new or existing, and a target market they wish to sell these to. The diversity of our clients’ businesses not only keeps our work interesting, it enables us to build a unique portfolio illustrating the adaptability of our thinking to a wide range of projects.

Some of the types of clients we work with are:


We see ourselves as your business partner, someone you can trust to deliver a design solution that is focused on your business’ success.

Generally, projects are broken into four stages. We’ll collaborate with you at each stage for your opinion and feedback to make sure we’re all headed in the right direction.


Stage 1 – Briefing & Data Collection

We can’t start the design without first understanding you and your business. We begin this stage by meeting with you for a few hours to discuss critical information about your business, customers, desired brand positioning and to confirm your project goals. We work through an in-depth questionnaire to analyse your business needs and discover your point of difference so we can leverage this in the design of the interior and branded items.


Stage 2 – Concept Design

This is where we combine what we have learnt in the first stage about your business goals, target market and operational requirements together with our understanding of retail design and branding. We will convert this knowledge into an interior design and branding experience that will appeal to your customers and help ensure a more profitable business outcome.

This stage is divided into three main components – conceptual space planning, interior design and branding.


Stage 3 – Documentation & Council

A complete set of architectural drawings will be prepared for approval and tender, this typically includes floor plans, lighting & electrical layout, hydraulic plan, elevations, sections, joinery details and a furniture and finishes schedule.

Depending on your requirements, a signage package will be created to show the construction details for any new signage elements we have designed for you. These may include your shopfront sign, environmental graphics, way-finding, department signs or menu boards.

The outcome of this stage is a full documentation package of drawings and signage specifications used for tendering and Landlord’s approval.


Stage 4 – Contract Administration, Construction Drawings & Handover

With the approved drawings and signpack from stage 3, we will organise for three shop fitters to tender on the job. Generally we choose to work with our recommended shopfitters but are happy to include any you might know.

Once tendering is complete, we will analyse the returned quotes to make sure everything has been included in the pricing. It is common at this stage to work with the shopfitter likely to win the job to achieve an on-budget price. This can involve cost cutting and meeting with the shopfitter to answer any queries. Any cost-cutting changes or design changes requested by the landlord will be included in the issued construction package.

During construction we will answer the builder’s queries or questions and resolve any issues if they occur. We will visit site after hand-over to check the quality of the workmanship and compliance with the drawings.


  1. To be recognised as one of the best retail and brand design companies in the industry.
  2. To create highly successful projects for our clients, both financially and aesthetically.
  3. To produce multi-disciplinary designs of the highest integrity and practicality.
For all the team to work in a free thinking environment and to enjoy their work.


Alfresco Emporium – ‘Best Overall Store’ from the Chicago Global Innovator International Awards.

CBD Cellars – Runner Up in the ‘Metro NSW Liquor Store of the Year’ from the Liquor Stores Association of NSW.

Chantilly’s Café – ‘Outstanding Café’ from the Small Business Awards.

Terminal Fun – ‘Retailer of the Year’ from the Sydney International Airport Awards.

Range Pharmacy – ‘Pharmacy of the Year’ from APP Awards.

Range Pharmacy - ’The Judges’ Supreme Award’ from the RAQ Awards.

Range Pharmacy – ‘Best Regional Store’ & ‘Best Retailer’ from the RAQ Awards.

Sugar Fix – ‘Best Store Design’ from the National Retailer’s Association.

V Pharmacy – ‘Best Store Design’ & ‘Best Innovation in Retail’ from the National Retail Awards.

Manning River Pharmacy – ‘Outstanding Pharmacy’ from the North Coast Business Awards.

Lyceum Jewellers – ‘No. 1 Excellence’ in the Retailing Awards.

Mathers for Shoes – ‘National Award for Retailing Excellence’.

Toyworld, Blacktown – ‘No. 1 Retailer Award’ from QIC Shopping Centre.

Gaslight Pharmacy – ‘Outstanding Small Business Award in Health Care’.

Cairns Central News – ‘Best Store Design’ from the RAQ Awards.

Mackay Day & Night Pharmacy – ‘Highly Commended – Best Store Design’ from the RAQ Awards.

Westpac, Erina Fair – ‘Best Service’ from the Retailer Of The Year Awards.

Remo, New Zealand – ‘Best Retail Marketing Concept’ from the TVNZ Marketing Awards.

Semicon Electronics – ‘Retailer No. 1′ Award for AMP Shopping Centre.

Columns & Roses Cafe – ‘Retailer No. 1′ Award for AMP Shopping Centres.

The Cupcake Bakery, Fountain Gate – ‘Best Retail Design, Food Kiosk Award 2012′ from Westfield Leasing National Shop Opening Awards.