NATIONAL GALLERY OF VICTORIA

Client:  National Gallery of Victoria.

Project brief:  To carry out a strategic retail consultancy and formulate business development plans for all Gallery outlets including cafes, gift stores and interactive retail. To recommend retail concepts for each operation.

Project outcome:  A series of corporate strategy reports was produced addressing retail positioning, space planning, marketing, branding and operational issues. This has enabled the NGV to set up state of the art retail facilities at their campuses.