MICHEL'S PATISSERIE

Client:  Michel’s Patisserie is a leading Australian franchise group of some 250 stores targeting the fast growing coffee market.

Project brief:  Create a new corporate identity and store design, in line with the market aspirations, to assist with company’s aggressive expansion plans.

Project outcome:  The new generation of Michel’s stores, together with updated branding, are currently being rolled out in many locations.

Client’s comments:  "The re-branding has reinforced our position as a market leader in food retailing. The innovative and professionally designed store presentation has enabled us to win excellent new sites and ramp up our expansion program."