CAPTAIN GRANT'S TOYS

Client:  Captain Grant’s is a specialist toy store in Sydney’s Eastern Suburbs.

Project brief:  To create a new concept for a specialist toy store, to enable it to stand out from the larger competitors. To achieve that, a unique brand and environment was designed, themed on wildlife explorers in the African jungle.

Project outcome:  The new store is a real success. One only needs to spend a little time outside to observe the mothers passing by with children begging them to come inside.

Client’s comments:  "The new store is doing better business than the old one which was 3 times the size. This is a real testimonial to Design Portfolios talent and skills."