SEALY/DAVID JONES

Client:  Sealy Posturepedic is a leading supplier of quality bedding solutions that has a key presence in David Jones department stores throughout Australia.

Project brief:  To design a 'store within the store' concept for David Jones department stores that would significantly improve the level of presentation of this difficult to merchandise product.

Project outcome:  The new concept positions Sealy as true leaders in their field.  It shows off both the technical and the emotional sides of the product.