PHARMACY SELECT

Client:  PharmacySelect pharmacy group.

Project brief:  New concept, brand positioning, graphics, interior design that would allow the client to combine professional pharmacy advice with a strong retail offer.

Project outcome:  The first pharmacies recently opened in Melbourne and Canberra (one is integrated with a large medical centre) offer both traditional pharmacy and lifestyle products, together with good retail prices and friendly customer service.

Client’s comments:  "This exciting concept enables us to successfully compete for premium retail locations that are otherwise difficult to obtain."