1Oz3

Client:  1Oz3 is a chain of stores based in Shanghai, China that is focusing on the Australian lifestyle and products.

Project brief:  To create a new concept and brand that would be unique and different, that would integrate several different product groups, and that would allow the client to set up a successful business in China.

Project outcome:  The first store, opened in Shanghai, generated a lot of media, trade and customer interest. Several new stores are now being planned.